For people who prefer a more natural look, I recommend lightly lining your top lid and gently smudging the liner, as shown here. My blue wings stayed put all day with very minimal smudging. This particular liner - Kulfi’s Kajal Eyeliner in Rain Check - glides onto the lid in one smooth motion and leaves behind a rich, glittery hue. Wearing a bold color made me feel creative and glamorous. But after I drew on blue eyeliner, added mascara, and did a few double-takes, I LOVED it. The Verdict: I don’t usually wear eye makeup, so I had hesitations. I tested five big makeup looks, and here’s how they stacked up… And guess what, CoJ fam, it’s that time of year. Suddenly, I find myself sucked into a rabbit hole of YouTube makeup tutorials, and I do not want but NEED to try all the latest trends.
First in line is Tess Daly who has a prosthetic arm so the corresponding campaign will have a physical disability focus.When it comes to makeup, I usually stick with what I know. “I could put my own NFP over my face in AR AR so the mouth would move and the eyes would blink with me as I was talking.” Back to realityīack in the real world, customers can shop the products that inspired the digitally applied NFT looks and each month, starting July, Clinique will run additional social activity tied to each artist. Speaking via Google GOOG Meets, she added that she could also use her NFT in a video conferencing setting. “Unlike other NFTs that are just an image, Non Fungible People NFTs can also be used as avatars which can travel with you to different metaverse spaces or games powered by Unity or Unreal Engine,” says Rizzuto. Because the NFTs are 3D files they have utility beyond that of a simple profile picture (PFP): cross metaverse portability for one. It’s not just the ethos behind Non Fungible People that makes the project interesting. Makeup artist Alex Box created sparkle filters for avatars to reference the powers of its hero Night Repair Serum to create a radiant morning after complexion.Ĭlinique X Non Fungible People, NFT makeup look before and after. Estée Lauder itself was the only beauty brand represented at Metaverse Fashion Week in Decentraland MANA and it employed some real lateral thinking to stake its claim within the space. The Estée Lauder Group has form when it comes to the metaverse. It has to work harder and think outside the box but Clinique has got it right with a project that is genuinely innovative and true to brand identity. When it comes to the metaverse, beauty doesn’t automatically lend itself to Web 3.0.
The celebratory ‘Metaverse Like Us’ campaign not only draws attention to this lack of diversity in the Web 3.0 space but also attempts to redress the balance in a concrete way - augmenting the rarity and desirability of the Non Fungible People franchise via additional traits with the intent of increasing its monetary value also.
#Makeup inspiration skin
“Clinique has been built to tackle all skin types so this idea of inclusivity and diversity is inherent to how we create our products.”It was this mentality they Clinique translated into the metaverse space.Īccording to research conducted by Clinique, referencing a 2021 report by ArtTactic, only 20% of metaverse users and creators are women, and NFTs depicting avatars of color and disability are valued substantially below those of white avatars. “We are a brand constantly focused on problem solving,” says Carolyn Dawkins, SVP Global Marketing, Online and Analytics at Clinique. Recipients will have the option to sell their looks at secondary market, keep them or burn them onto their own PFP.
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